My Online Income System

By Donald J Remer

Every business is dependent on the advertising and publicity and these days, as the concept of global market is spreading on so there is a vast scope for reaching up to the potential clients all over the world with the right type of internet marketing techniques. This is where all the big and small companies, business houses, leading brand names are heading for. They all want to be seen and noticed by their potential buyers on the internet. For getting the correct and huge amount of response on the internet one has to depend on the services of a reputed SEO firm who can apply their strategies to your websites for getting a positive response by improving the vital factor of visibility. Every business anywhere in the world today requires the professional help and services of these Search Engine Optimization experts to further enhance their growth prospects. Internet marketing is also undergoing a constant and fast change so, if you want your company to be at the top of the first page of Yahoo, Bing, Google or any other search engine, then for sure you will require the experienced guidance and reliable services of Search Engine Optimization experts of a reputed SEO firm to be there.
These Search Engine Optimization experts of a SEO firm help to increase the visibility of your website in search results and this in turn, invites more hits and response that ultimately results in a positive push to business growth prospects. The leading Search Engine Optimization experts provide and apply proper optimization strategies to the websites to give your business a cut above the rest benefit. They provide proper transparency so that you are also aware of the level of progress and that too at very reasonable and competitive rates. The experts at a SEO firm swap links with businesses which are mutually dependent. For instance a bank that offers a car loan and a car dealer. This helps in such a way that every sale made in one business provides a potential cliental to the other business, here active endorsements of each other is very much possible. For all this a few vital points should be kept in mind like, content writing of the website should be well structured and constructed. It shall also have HTML and Meta tags to further increase the page rank. These SEO experts ensure that your website receives submission to various web directories and other similar ones. This requires proper skills and strategies of marketing and sales and hence one must hire only the SEO experts to do this job for their business.

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5 Things You Can Do To Improve Your Affiliate Program Today

Feb 3, 2012 at 9:00am ET by Rick Gardiner

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As a student of performance marketing, I enjoy keeping up on industry publications and forums. One of the many things I love about this industry is the insight and sharing of information that takes place. Anyone smitten by affiliate marketing knows the daily challenges that often accompany the rewards of working in such a young industry. These same challenges have resulted in a cohesive online marketing community that genuinely strives to move the industry forward, making it easy to find many useful articles published online about strategies and methods of improving your affiliate program.

For those of you who may not know me, I admittedly have a short attention span and prefer initiatives that are actionable and will yield results quickly. Given that, I thought it would be helpful to provide a few things that you can do today to improve the health of your affiliate program. While these action items may not generate incremental revenue for your program this week, they will help invigorate your affiliate partners and, if you commit to these practices, will help you recruit and retain top publishers in your program — all important piece to increasing affiliate program revenue.
1. Send an email to your affiliates.How often do you communicate with your publishers? One of the first things I learned from a mentor when I first got into affiliate management was that you’re always better off over-communicating with affiliates. While there is a “spammy” line that can be crossed, consistent communication with your affiliate partners is one of the easiest things that you can do to engage and activate your program’s affiliate base.
According to the 2011 AffStat report published by Affiliate Summit, email continues to be the preferred method of communication for affiliates when it comes to receiving information from affiliate managers. That said, being respectful of your affiliates’ time (and inbox) is essential — sending information that is important and relevant to them is always best. One method to ensure you’re sending relevant information is by creating “publisher groups” or categories that segment your program’s affiliates by website type or marketing methods.
2. Poll your affiliates.How do you know as an affiliate manager what are you doing well and where you may be falling short? You’ll receive some of the most valuable feedback about your affiliate program when you ask your publishers. Creating a simple survey online or via email can provide you with valuable information you might not otherwise get. Asking affiliates what they like most about the program and inquiring about any challenges they have not only shows your commitment to improving their experience as an affiliate partner, but can be a nice segue into learning more about their business and what their goals and initiatives are for the coming year. This is especially helpful if you have recently started managing the affiliate program and are looking for new touch-points and ways to engage with your publishers.
3. Audit your creative & links.What are your top performing creatives and how much of your program’s revenue is being generated through them? The beginning of the year can be a great time to go through and audit your link and creative inventory. The fourth quarter is the strongest for sales for most businesses, which likely means your affiliate base drove more traffic — providing you data points and insight into which creatives converted well and which did not. Optimizing current creative and refreshing old inventory is a great touch point with your affiliates. Ensuring banners that affiliates already have on their website will automatically be updated with the new creative also eases the pain of publishers, so they don’t need to manually update their site any time you upload new banners.
4. Add your personal touch.Do your affiliate communications and newsletters come across as stale and boring? While you’d like to think that affiliates are waiting for your email to reach their inbox, that is not always the case. In fact, most top publishers in affiliate marketing get bombarded by emails and calls from merchants wanting to work with them on a daily basis. How do you break through the noise and clutter? Make your correspondences unique and personal.
While email is less personal than meeting in person or even calling on the phone, there are ways to make them more personalized and captivating. Sharing a personal story as it relates to the topic of your communication or having a signature sign-off at the end of each communication are great ways to connect with your publishers and keep things interesting to read.
A great example of this can be found in the Groupon affiliate program. Carolyn Tang Kmet, Director of Affiliate Marketing for Groupon, ends every email or newsletter to affiliates: “With Undying Love and Affection”. Carolyn’s unique signature, in conjunction with relevant stories she shares, makes for captivating reading that engages her audience.
5. Show affiliates some love.When’s the last time you did something nice for one of your publishers? Taking time and making the effort to do something special for your publishers is a great way to improve affiliate relations and make your program stand out from the rest — including your competitors. I’m not talking about running an affiliate contest and sending the winner a prize, I’m talking about doing something thoughtful and genuine. Sending a book you think one of your affiliates would enjoy based on what you know about them, or scheduling time to take an affiliate out to dinner at an industry event or conference.
Some of the most valuable time I spend at conferences is at breakfast, dinner, and social events. While we talk business for a bit, the conversation that follows is an opportunity to learn more about what they enjoy doing when they’re not in front of their computer. After all, affiliate marketing is based on relationships and making new friends along the way is an added bonus.
Opinions expressed in the article are those of the guest author and not necessarily Marketing Land.

GETTING LISTED ON GOOGLE

GETTING LISTED ON GOOGLE

Everybody, simply everybody with a website wants to be listed on Google. And why not, it is after all the most popular search engine used by millions of people all over the world, the doorway between you and thousands and thousands of visitors who will flock to your website once they spot you, and isn’t the main purpose of putting up a website just that ? Although getting listed isn’t the only thing required for you to get visitors, you also want a good rating, a high ranking which will put you in the spotlight and will give you the opportunity to be noticed. But perhaps your site is new on the block, maybe you think it’s too small a fry to be picked up by Google. Relax that isn’t even an issue, just sit back and look at all the options you have.

First of all, let us clear out a fundamental point. There are, as you probably know, two ways of doing things, namely the right way and the wrong way. Now, although the wrong way is clearly wrong it is of some importance that we know it thoroughly so as to avoid it completely.

Following are, to put it politely, the avoidable ways of getting listed on Google.

Google provides it’s users with a way to put their URL’s in queue for crawling at http://www.google.com/addurl.html. Now the utter failure of this method probably has a little to do with the mechanics of the process. You see, once you have typed your website’s address into the space available here it is put in a queue (behind oodles and oodles of other pages) for the GoogleBot to, well, crawl. Anything can happen after this. For one, your site might not get crawled, or suppose it dos get crawled (which in itself is about a million in one possibility) it might not be indexed by Google (!)  So ultimately there’s no telling where that URL of yours will end up going. But I am guessing wherever it goes it won’t go anywhere near the first few pages of search results. So in other words this way is a complete waste of time. No one has really benefited from it, and if you ask me no one ever will.

And now the more likely way to be listed by Google.

If you want to notch up to that coveted spot on Google then simply crawl another site. You know what they say about girls, go gaga over them and they don’t cut you an inch of slack, but ignore them and go to someone else and they’ll be eating right out of your hands, well believe it or not that principle works here too, only in a less jealous fashion that is. Once you put up your URL on some other site it might chance to be spotted by GoogleBot and followed upon. That chance following up will be your golden ticket to Google.

So, here’s what you can do, you can either put up your URL in like a million different sites or you can use a little sense and put it up on a few popular sites which will fetch you the sort of traffic even a couple of dozen others won’t. Pick a few sites like Amazon.com to plant your flag into, and soon you’ll sink your teeth right in to Google itself.

I know what you are thinking; you are probably wondering just how you will manage to get these larger sites to put you up and in the course grudging me for putting you on the same chase yet again. But don’t worry I promise it’s not as hard as it sounds. Just get yourself into a few discussion sites and forums and get involved in discussions about related topics; only put your hyperlink along with your signature.

Statutory Warning: don’t try and get prompt results by pulling smart alec’ish tricks like typing in your hyperlink and adding a jerky GO HERE! caption. That won’t help you earn anything besides a good whack from the moderator’s of the site. Invest some time into this and really participate in the discussions, once you do that you will earn the liberty of sharing your URL with others.

If you have a certain amount of flair for writing and are proficient with words then you have an advantage over others like you. Believe it or not you can put this talent in line to work on your behalf.

Write a few well researched well planned out articles about topics which might appeal to your targeted market. As in the previous method there are no shortcuts here and nothing, absolutely nothing, besides quality content will do you any good. Try and act smart, copy paste from elsewhere or simply try to get away with a badly done job and you will be at the receiving end of a royal brush-off from readers and editors.

Writing an article is really not as hard as it sounds. Since it’s about your specific line a little research wouldn’t really cost you much time or labor. Record your results, go ahead experiment with a few situations, come up with hypothetical situations to explain particular problems and provide your analysis or solution for them. Once you have done a good job (and believe me when I say you will know when you have done a good job) proudly provide your own name and hyperlink of your site at the end of the article.

If out of the two procedures we have discussed today you choose to use the second one, that is to write articles, then here are a few additional tips. A common phenomenon seen amongst most first time writers is their propensity to quit after writing the very first article, which usually convinces them of how completely incapable they are of the task. Do not get bogged down by similar thoughts. Keep writing even if you think your efforts are not as good as you would like them to be. The more you write the finer your skills will get, the easier it will be for you to express yourself and in no time your articles will be scooped up by editors for their own sites. The more number of such sites you are included into the greater number of means of letting your link be known to people. As your popularity increases so will your chances of being put up by Google. Good Luck.